Smart Communications, Inc.
The Filipino commuter spends an average of 4 hours in traffic daily on a good day. Smart saw this as an opportunity to launch their GIGASURF 50 offering on July 4, 2016. Through a campaign, Smart aimed to make traffic more bearable for customers plying the EDSA and C5 routes through a surprise treat.
Using hatch platforms, Smart gave away FREE 1GB of mobile data from 6-10pm to select prepaid subscribers in certain areas with Smart B1G campaign billboards. Using geofencing technology, targeted prepaid subscribers within a 5-kilometer radius of the ad spot received the surprise treat from Smart via Waze notifications and text messages.
The surprise brought smiles to the faces of subscribers who received the free mobile data treat, making the burden of spending commuting time in heavy traffic a little easier – all while helping drive awareness to the new mobile data promo.